Athens Photo Inspiration was organized by the Hellenic Centre for Photography on Sunday, June 6th, for the third consecutive year, with the support of Nestea. The event constituted an original cultural initiative, with a competitive character, whose main goal was to support individual and collective artistic expression through photography.

About 700 participants from all over Greece, starting from the centre of Athens and using photography as a common language, had the opportunity to participate in the most enjoyable photography "marathon", to communicate and to express themselves, by recording through their own lens and within six hours, four given combinations of themes, inspired by the contemporary face of the city.

The unprecedented participation and desire for creativity were once again the characteristics of this original cultural event, which consists a benchmark and a meeting point for the friends of photography.

Athens Photo Inspiration 10 will peak with the winners’ announcement on Monday, June 28th, the prizes’ awarding in the middle of July by Nestea, and the special exhibition presenting the best photographs, hosted by Athens Photo Festival 10 in November.

Athens Photo Inspiration 10 consists an Athens Photo Festival 10 pre-event.